17 www.bidtoart.eu Module n° 3 How to use different kinds of media for cultural promotion Objectives The aim of Module 3 is to introduce TG1 (trainers etc.) to new networking methodologies for adult and young artists and present European Networks that support Europe's cultural and creative sectors (CCS). Furthermore, the module will include introductions to innovative ICT tools that can be used by the final beneficiaries for networking and promotional activities. Contents According to the findings of the Transnational Report, this Module will cover the following topics: • new networking methodologies • introduction to European Networks that support Europe's CCS • identification and planning of a strategy on how to use social networks and/or other promotional activities • practical knowledge related to ICT tools in the field of cultural promotion, including tools to monitor the various cultural promotion activities implemented • Innovative tools that will be introduced to participants: Pluggy, Hootsuite, Tweet for a Track, YMLP, Canva, Artists on the way, Patreon Units Unit 1. Networking Methodologies and introduction to European Networks Unit 2. ICT tools in the field of cultural promotion Unit 3. Plan your strategy to use social networks and other promotional activities Duration 2 hours self-study 3 hours online 5 hours face-to-face Learning outcomes By the end of the training participants will be able to: Knowledge • Identify European networks and recognize the potential of different networking methodologies • Describe different ICT tools that can be used in the field of cultural promotion. • Sequence the steps to use social networks to promote own work Skills
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