8 www.bidtoart.eu • business management tools and techniques • funding opportunities/sources • administrative-financial skills • national legislations and regulations in the field of business • local/national agencies that provide support in business start-up • different stakeholders involved in cultural promotion • how to create a business plan Innovative tools that could be introduced to participants: Enloop, StratPad, Poindexter Note: the EntreComp framework could be a good base to develop this module! Module 2. Techniques of digital editing, audio-visual shooting, and live transmission • preparation for production • production (audio-visual shooting) • post-production (digital/audio editing, live transmission) • practical programmes for live streaming (used to promote face-to-face activities) Innovative tools that could be introduced to participants: Blender, Lightworks, Gimp Module 3. How to use different kinds of media for cultural promotion • new networking methodologies • introduction to European Networks that support Europe's CCS • identification and planning of a strategy on how to use social networks and/or other promotional activities • practical knowledge related to ICT tools in the field of cultural promotion, including tools to monitor the various cultural promotion activities implemented Innovative tools that could be introduced to participants: Pluggy, Hootsuite, Tweet for a Track, YMLP, Canva, Artists on the way, Patreon The BidToArt training course will be based on the blended learning methodology, therefore it foresees a combination of face-to-face and online parts. This not only contributes to develop the digital skills of participants, but it even helps to reach people living in diverse geographical areas. It is recommended to use the innovative flipped-classroom approach; thus participants can first get familiar with the contents of each module at home (online component) and then focus on practical problem-solving activities in the class (face-to-face component). We suggest applying an inclusive approach in the BidToArt blended training course by using open source software (such as Gimp, Canva, Padlet, etc.). The blended learning course should focus on problem solving: members of TG2 have to be accompanied in a process to valorise their products and to identify their target groups and the best channels and communication tools to reach them. The training course should include a general introduction to the various software/tools available for cultural promotion focusing on their key features so that TG2 can choose the one that fits better their activity, then they can learn later, on their own, how
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