10 www.bidtoart.eu Training Modules Module n° 1 How to create a business plan related to cultural promotion Objectives The aim of this module is to build and strengthen learners’ knowledge of entrepreneurship and provide them with basic skills, knowledge and tools that are essential in developing a business plan related to cultural promotion. Contents This module will explore different business management tools and techniques that will offer learners the opportunity to develop their administrative and financial skills. This will equip them with the necessary competences to develop their own business plan, to learn valuable information about cultural promotion, and to support even artists in this process. Units Unit 1. Business Roadmap for Young Artists (Ikigai concept in business, Vision and goals, Branding, Target audience) Unit 2. Establishing and maintaining a business (Business Model Canvas, SWOT analysis, EntreComp - Entrepreneurship*) Unit 3. Revenue Streams (Funding opportunities and supports for business start-ups, sources of income) Unit 4. Financial Strategies (Developing a financing strategy) Unit 5. Marketing for Cultural Promotion (effective techniques online vs. offline) Unit 6. Creating a business plan (Create their own business model canvas) Duration 3 hours self-directed learning (online learning) 7 hours face-to-face Learning outcomes By the end of the training participants will be able to: Knowledge ● Define their vision and goals regarding establishing a business ● Identify business model which helps them to reach their goals ● Identify, find, and connect with the target audience ● Understand the importance of creating a sustainable business ● Analyse different methodologies of establishing and maintaining a business
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