11 www.bidtoart.eu ● Identify various sources of income ● Describe the steps involved in establishing a business ● Recognise how to create sustainable business plans ● List forms (online/offline) of cultural promotion ● Define the role of financial strategies and revenue streams within a business ● Acknowledge the need for a business plan in the field of cultural promotion Skills ● Identify and review business goals ● Build a brand ● Effectively engage with the target audience ● Select the appropriate business model according to their vision ● Use strategic management templates in an appropriate manner ● Source national funding opportunities and supports for businesses ● Ensure sustainable revenue streams ● Apply an appropriate pricing strategy ● Develop a basic business plan ● Utilise tools and techniques to develop a business plan Attitudes ● Guide artists in setting up a business ● Encourage young artists to develop their entrepreneurial skills ● Prompt young artists to upskill in the field of cultural promotion ● Motivate young artists to create sustainable business plans ● Support young artists to culturally promote their brand ● Equip young artists to pursue their entrepreneurial mindset Training methodology • flipped classroom approach • video tutorials*, to give an overview of the content • activities/exercises, to use the tool templates • group work • brainstorm • role play • lecture • game based learning
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