2 www.bidtoart.eu Table of Contents Introduction...................................................................................3 The Bid To Art project ................................................................................. 4 Summary of research findings for the development of IO2 .............5 Main skill gaps, barriers and training needs of TG1 and TG2 regarding entrepreneurial mind-sets and the use of ICTs in the field of cultural promotion .................................................................................................. 5 Training courses in the field – what already exists and what is still needed 7 Proposed structure and content of learning and training material .............. 7 Training Modules .........................................................................10 Module n° 1 .............................................................................................. 10 How to create a business plan related to cultural promotion.................... 10 Module n° 2 .............................................................................................. 13 Techniques of digital editing, audiovisual shooting and live transmission . 13 Module n° 3 .............................................................................................. 17 How to use different kinds of media for cultural promotion ..................... 17
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